Bike & Stay Giveaway with Villy Customs

There’s a new fleet in Lake Placid and the Adirondacks! We partnered with Villy Custom in Dallas to create a fleet of specially designed cruiser bikes for hotel guests to rent and cruise around town.


Villy Custom, a season three participant on ABC’s Shark Tank, worked with Hotel North Woods to create a unique look for the hotel’s fleet. The bikes reflect the hotel’s new branding and colors, and are available for guests to rent hourly, daily, and weekly.

Villy Custom is an American lifestyle brand specializing in luxury custom beach cruiser bicycles for adults. Based in Dallas, the privately owned company was founded by entrepreneur Fleetwood Hicks, a former menswear fashion designer and health enthusiast. Fleetwood’s bullmastiff, DeVille, is the company’s brand icon and namesake. Villy Custom was chosen by Entrepreneur Magazine as one of the “100 Most Brilliant Business Ideas of 2010.” In 2012, the company gained mass exposure by airing on season 3 of the ABC show, Shark Tank.

“Partnering with brands like Hotel North Woods is why we started Villy Custom,” stated Airion Watkins-Clark, Villy Custom’s Marketing Director. “To be able to work with companies like Hotel North Woods who want to offer new and exciting amenities and enrich each guest experience is extremely rewarding. We’re proud to be a part of this historic hotel’s new chapter.”

To kick off the summer season, Villy Custom and Hotel North Woods are giving away a two-night stay at Hotel North Woods and a $400 gift certificate to Villy Custom. Visit to “like” your way to a Lake Placid vacation.


Transportation (besides your custom bike) not included in the giveaway.

Tracy Smith

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