New Identity Inspiration Board

We’ve been working hard with our design firm on the new logo and name for Northwoods Inn, but will be keeping it under wraps until we relaunch this Spring. In the meantime, here’s another sneak peek. It’s the inspiration board we used to guide our new look.

Though it’s had many lives (once called “The Hotel Marcy”), The Northwoods Inn has been a institution on Main Street in Lake Placid since 1897. Our new name and identity takes the best parts of our heritage and the rich history of our mountain town and reimagines them in a modern context.

Our new name and logo launches in May along with a brand new website.

Are you excited, yet? We can hardly wait!

Hotel North Woods